Amid the tide of globalization, we have always firmly believed that true beauty stems from profound cultural heritage and exquisite craftsmanship. Joyingift came into being to build a bridge connecting China’s intangible cultural heritage with the world. We are committed to bringing the beauty of thousand-year-old inherited handicrafts into millions of households across the globe.

Our story began with the ambition of a young entrepreneur.

Bai Yinhang (Hank Bai), founder of Joyingift, is a young entrepreneur with both academic excellence and a practical spirit. As an outstanding student majoring in Sports Operation and Management, he has won the National Scholarship twice, built campus teams of over 30 members, and fulfilled his social responsibility by donating a total of 7,400 milliliters of blood.

During a social practice program titled Sports Tourism Empowering Rural Revitalization, he witnessed firsthand the difficulties faced by intangible cultural heritage artisans in passing down their skills. He also deeply realized that many treasures carrying thousands of years of cultural heritage were gradually fading into oblivion due to the lack of effective promotion and commercialization channels. This resonated with his original aspiration of starting a cross-border e-commerce business. When he independently built an e-commerce website to promote Chinese products to the global market, he found that overseas consumers’ demand for "Chinese design" and "Oriental aesthetics" was far from being met. Thus, with the original aspiration of "Inheriting Craftsmanship, Conveying Elegance", the brand Joyingift was born.

Joyingift specializes in Intangible Cultural Heritage (ICH) handicrafts, with core product lines including Suzhou Embroidery and ceramics.

Suzhou Embroidery: We carefully select works by master Suzhou embroiderers, who are renowned for their exquisite stitches and delicate double-sided patterns. Classic themes such as flowers and birds, landscapes, and pandas capture the poetic charm and vitality of Jiangnan in every stitch. Ceramic Craftsmanship: Our ceramic works are famous for their warm glazes and delicate textures. Whether it is a wide variety of porcelain vases, creative ornaments, or lifelike artificial porcelain flowers, each piece is an artistic crystallization of fire and earth.

Every piece integrates cultural heritage and practical value, making it an ideal choice for enhancing home decor, as well as a thoughtful holiday gift and business souvenir to convey sincere emotions.

At Joyingift, we strictly control the quality of every product – from raw material selection and craftsmanship refinement to packaging and transportation – striving to let consumers worldwide experience the warmth of Chinese intangible cultural heritage handicrafts. We adhere to the principle of integrity in operation and provide professional pre-sales and after-sales services, ensuring every shopping experience becomes a cultural journey.

We position Singapore as a key hub for Joyingift’s global expansion, leveraging its status as an international nexus to connect global resources and markets. Our goal is to let more overseas consumers understand the profound heritage of Chinese culture through the exquisite craftsmanship of Suzhou Embroidery and the warmth of ceramics; meanwhile, through the power of our brand, to grant more traditional artisans the respect and rewards they deserve.

At Joyingift, we believe that every handicraft is a carrier of culture, and every purchase is a tribute to exquisite craftsmanship. We look forward to working with you to make Oriental aesthetics shine brightly on the global stage.

Bai Yinhang (Hank Bai), 22 years old, a Chinese national, is a young practitioner with an entrepreneurial spirit, a strong sense of social responsibility and an international vision. As a recent graduate majoring in Sports Operation and Management from Zhengzhou Vocational College of Sports, he has excellent academic performance, ranking in the top 5% of his major and first in comprehensive evaluation. He has received the National Scholarship twice, and has won more than 50 academic, innovation and comprehensive awards at the national, provincial and university levels.

He has always upheld the philosophy that "true knowledge comes from practice". Starting at the age of 12, he has been engaged in various practical jobs in multiple fields, including the service industry, factory operations, agricultural labor and construction sites, cultivating exceptional self-discipline, adaptability and teamwork spirit. During his university years, he served concurrently as President of the Student Union and President of the Youth Volunteer Association, leading a team of over 30 members to coordinate large-scale events and cross-departmental collaborations, honing his extraordinary leadership and execution capabilities. In terms of social service, he has donated blood 25 times with a total volume of 7,400 milliliters, and has been awarded the title of "Outstanding Volunteer" many times, demonstrating the sense of responsibility and dedication of young people through concrete actions.

As a cross-border e-commerce entrepreneur, Hank Bai built and launched a global cross-border e-commerce website in just one month. He took full charge of the entire process, from website architecture, product selection, content creation and basic SEO optimization to social media operation (Instagram, TikTok, Facebook), accumulating rich experience in digital operation and brand globalization. He maintains a strong ability to learn quickly and a proactive mindset, and aspires to deepen his roots in cross-border e-commerce and social media marketing in Singapore – a global hub – to bring Chinese culture and handicrafts to the world.

Hank Bai’s connection with Joyingift began with his participation in the Sports Tourism Empowering Rural Revitalization program. During field research in rural areas, he witnessed the severe challenges faced by Chinese traditional artisans in inheriting their skills. He also deeply realized that many treasures of intangible cultural heritage carrying thousands of years of culture are gradually fading from public view due to the lack of effective promotion and commercialization channels.

This insight aligned perfectly with his original aspiration of exploring cross-border e-commerce entrepreneurship. When he set out to promote Chinese products globally, he found that overseas consumers’ demand for "Chinese design" and "Oriental aesthetics" was far from satisfied. Thus, a clear vision gradually took shape in his mind: to use digital technology and cross-border e-commerce to help Chinese intangible cultural heritage handicrafts step out of obscurity and into millions of households around the world. Joyingift is the tangible embodiment of this vision.

As the founder and core operator of Joyingift, Hank Bai has fully integrated his professional knowledge in cross-border e-commerce, social media operation and brand management into every aspect of the brand:

Product Selection: He visits intangible cultural heritage workshops in Suzhou and other regions, carefully selecting handicrafts represented by Suzhou Embroidery and ceramics. The exquisite craftsmanship of Suzhou Embroidery and the warm glazes of ceramic works are not only pinnacles of craftsmanship, but also the epitome of Jiangnan culture and Oriental aesthetics. Brand Storytelling: He leads Joyingift’s brand positioning – "Inheriting Craftsmanship, Conveying Elegance". Each product detail page is not only a commodity introduction, but also a story about artisans and culture. Through platforms such as Instagram and TikTok, he uses visual content to tell overseas audiences the exquisiteness of Suzhou Embroidery ("using needles as brushes and threads as ink") and the warmth behind ceramic art ("the art of fire and earth"). User Connection: He deeply understands that trust is the core of cross-border e-commerce. Therefore, Joyingift adheres to strict quality control, operates with integrity, and provides professional services. When global consumers receive their packages, they will not only get an exquisite home decoration or a heartfelt gift, but also truly feel the warmth and craftsmanship of Chinese intangible cultural heritage handicrafts.

For Hank Bai, Joyingift is not only a commercial brand, but also an extension of his personal philosophy. He plans to build Singapore into a key hub for Joyingift’s global expansion, leveraging its advantages as an international nexus to connect global resources and markets.

His goal is to make Joyingift a bridge connecting China’s intangible cultural heritage with the world: to let more overseas consumers understand the profound connotation of Chinese culture through the delicacy of Suzhou Embroidery and the warmth of ceramics; and to help more traditional artisans gain the respect and rewards they deserve through the power of the brand.

As he wrote in his resume, he is a "fast learner with strong execution ability". In the story of Joyingift, he is writing a new chapter for a new generation of young Chinese entrepreneurs with his actions – how to take technology as wings and culture as the soul, and let Oriental aesthetics shine brightly on the global stage.

在名为“体育旅游赋能乡村振兴”的社会实践项目中，他亲眼目睹了非物质文化遗产手工艺人在传承技艺方面所面临的困境。他也深刻认识到，许多承载着千年文化遗产的宝藏正因缺乏有效的推广和商业化渠道而逐渐被人们遗忘。索边境电商创业的初心不谋而合。当他独立搭建电商网站，将中国产品推向全球市场时，他发现海外消费者对“中国设计”和“东方美学”的需求远未得到满足。于是，秉持着“传承工艺，传递优雅”的初心，Joyingift品牌应运而生。